A Look Into Action Realty of Sarasota: First Class Approach to Real Estate

June 25, 2018

Staff Writer: Jeannette Ceja, Luxuria Lifestyle Florida

As the Broker and Luxury Real Estate Consultant for Action Realty of Sarasota, Daniel Matusiak is fully dedicated to every client and it shows. What sets him apart from the competition begins with the time and the availability he provides to every client.

A 34- year veteran in Real Estate, Daniel has handled countless high-end Luxury Home and Luxury Condominium sales from Sarasota, Belize to The Caribbean. Clients, who are all kept private, range from mostly $50 million to $100 million dollars of assets. Action Realty of Sarasota prides itself in the privacy and accessibility to all their clients.

“You are always going to find two to three minutes to return a phone call or to answer an email in your day. You are never too busy to answer somebody,” says Daniel. Complete with a highly experienced realty team of six, Action Realty of Sarasota goes above and beyond to offer clients the white glove service.

Daniel took courses, trained agents and became a master at networking with people in Miami, New York and Los Angeles. In addition, Daniel traveled to New York specifically to visit high- end stores (Bloomingdales & Saks Fifth Avenue) where he closely watched how the sales staff and managers treated clients.

It wasn’t until ten years ago, that Daniel decided to commit himself to strictly luxury. While working a lot of agents would visit his office that also wanted to sell luxury real estate. Daniel asked the agents to define what luxury was.

Daniel points out that luxury is a property or an item that is unique in wealth that not a lot of people can afford. “It’s not for everybody. Luxury product does not compare each other to see who is the best,” says Daniel. “I can show you hundreds of properties of five or six million dollars and none of them will be the same. None of them will have the same views. For some people its a million dollars and up.”

“In luxury, the product is very unique, that’s why it’s called luxury. If I talk about houses, the luxury homes or residences are very unique,” says Daniel. “The way they are built, the architect, the material, the deciding sides of the view of the ocean, bay or the sunset. That’s what is luxury, that’s the reason why they are unique they are not the same.”

Originally from Montreal, Daniel left Canada in 1981 to franchise an office in the United States. Since the early 1990’s Daniel has resided in Sarasota and never turned back. Now, even with all his worldly travels Daniel continues to enjoy living in the small town of Sarasota. He describes the town as rich in culture, cuisine, entertainment and a mix of culture from all over the world.

“Of course it’s a sleepy town, not the hustle bustle like Miami, Los Angeles or New York,” says Daniel. “That’s why a lot of people come here (Sarasota) to extend their lives another 10 to 15 years because the stress level is a little bit lower.”

So next time you are in the market for a luxury home, you can count on Action Realty of Sarasota.

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